Andres Alejandro Ajala

At noon on a hot day in Italy, I met my new neighbor from Verona. After a long conversation, I asked her how I could afford five months of vacation. If she had better conditions than me, I wouldn't be able to. Then, in a reflective moment, I evaluated the conditions in my opinion, how she could achieve what I had achieved or what I had done differently. The first step was that I never thought I should get this because of my conditions. Instead, I worked and focused on what I wanted. And I know everything necessary to achieve it. Another point was that I didn't work, but rather earned money throughout my life. These are two different ways of thinking, and they greatly change the concept of how we perceive and spend it. My main focus was always on how I can achieve this instead of thinking that it's impossible. Now I started to think about how I made it, and I highlighted a few points: _Money is earned by helping other people and providing value. _ Money is an energy that com...

 There is a silent force that shapes the journey of every entrepreneur—one that often goes unnoticed but influences everything from decisions to results: self-esteem . It’s not just a personal issue; it’s a business issue. The way you see yourself reflects in every move you make, in the energy you carry, in the value you transmit through your work. When your self-esteem is strong, you naturally express the worth of what you offer. You speak about your project with confidence. You don’t shy away from stating your prices, because you know what you bring to the table. But when self-worth is fragile, your product seems less valuable— not because it is , but because you don’t feel valuable yourself . That’s when you lower your prices, hesitate to share your ideas, or feel like you're “not ready yet.” Self-esteem also defines whether you make decisions based on fear or from a place of inner trust. When fear leads, you procrastinate, overthink, and avoid risk. You become addicted to oth...

Pain Pain can be defined as an emotional, psychological, or physical need that generates discomfort or dissatisfaction in a person, motivating them to seek a solution through material goods or services. This pain can manifest as a feeling of emptiness, insecurity, or frustration that drives the individual to take action to alleviate or fill it. The idea of ​​this book is that we can help meet people's emotional needs based on who we are and who we are. This will allow us an easier and smoother path to success. To help us understand this case, I'd like to give you an example: what happens if I give you an ideal job? You work from home 6 hours a day, 4 times a week, but the money you earn isn't enough for your lifestyle. Most of the pain is covered because you don't need transportation, you don't waste time getting to work, and your work environment is good. But the pain lies in the amount of money you earn. So, there's something that doesn't make that situati...